Take a look at this Los Angeles Times article.  I’ll quote a little here and you can read the rest:

The weekend is crowded with misleading promotions, including deceptive discounts off misstated “original” prices and deals that could have been had a year earlier, according to NerdWallet. More than 90% of Black Friday ads this year feature items being sold at exactly the same price as they were last Black Friday, the financial advice website said.

And some door-buster prices are available throughout the year, including a $79.99 Tommy Hilfiger jacket at Macy’s that NerdWallet said was also offered during the retailer’s Veterans Day sale. At Target, researchers discovered a KitchenAid mixer selling for less than its advertised Black Friday sale price.

“Consumers make poor decisions when they’re under duress, and this is most obvious on Black Friday,” Ong said.

I added the emphasis on the KitchenAid mixer.  If I read this correctly, retailers are actually raising prices on Black Friday after suckering you into their store with “door buster” deals that a small percentage of shoppers can obtain.