Nike executives are doing what they are supposed to: maximize shareholder wealth. Some would disagree with their decision, but as a shareholder I do not!

After Short-Lived Kaepernick Dip, Nike Hits an All-Time High
https://www.bloomberg.com/news/articles/2018-09-13/nike-erases-short-lived-kaepernick-dip-hits-all-time-high